More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter’s ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built.
Porter’s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
|Dimensions||12 × 12 × 2 cm|